Yes We Can

Greg Oberschelp CAS 137 1 PM Dr. Freymiller â€Å"Yes We Can† The word rhetoric is widely thrown around by many different people in today’s age. Many people don’t understand the real context of the word, but that does not mean it is not any less common. Rhetoric is all around us, whether it is on television, in a paper, or, just in an advertisement. For most people, rhetoric is most widely seen during election season, especially during the Presidential election. Candidates rely heavily on rhetoric to get their ideas out there, showcase their list of credentials, and really paint themselves as the next President of the United States.For most campaigners, the most effective way to do this is through simple advertisements, basically flyers. Barrack Obama was exceptional at using these small advertisements to his advantage during the 2008 election. In taking a look at one of his 2008 â€Å"Yes We Can† ads, one can analyze the ethos, pathos, logos, and audience of the piece and its effectiveness in using rhetoric. In this political ad, Barrack Obama uses his patented pathos to further his campaign. For President Obama, pathos or emotional appeal has been his bread and butter for his political ads, and this poster is no different.The pathos conveyed here speaks to the entire nation, with the simple words â€Å"yes we can. † On the surface, â€Å"yes we can† seems to say that we, as the people of the United States, can elect Mr. Obama over his opposition. It goes much deeper then that though, as the message varies depending on the person reading it. For one, it speaks to the people that they can make history and elect the first African American president. This appeals to a section of Americans, (mainly African Americans) who can make the once pipedream of having one of their own as the commander-in-chief a true reality.To the average reader though, â€Å"Yes we can† also symbolizes the rough times America had been in an d how the country was not run effectively as it could’ve been. The economy was in a recession, the house and senate were deadlocked, and nothing proactive was being done to change it. Mr. Obama, along with the help of voters, could get the United States out of the difficult times and successfully turn the country around. â€Å"Yes we can† improve the outlook for our country and help make a better future for families and ourselves by electing Mr. Obama. Lastly, â€Å"Yes we can† symbolizes hope. This speaks to all readers of the ad.Hope in our great country that we can elect someone to bring America back. Hope that our President can finally be an African American and break the color barrier in the country. Hope that a better future lies ahead for the United States under President Obama. â€Å"Yes we can† starts with the American people. We can do all of these things; it all starts with the election of Barrack Obama (in January of 2008). The ethos in the po litical ad is greatly conveyed and shines Mr. Obama in an extremely positive light. Starting with the visual aspect of the ad, it portrays the President in a serious tone.He looks as if he is pondering what can be done, as his head is arched slightly up towards the sky. He is thinking, the outline of his face is in red, white, and blue, which we all know are the colors of the United States. This, coupled with his serious expression, makes the ethos or credibility of the ad very clear. It displays Mr. Obama as a thinker, someone who will go outside the box to fix the problems of the country. He seems to be in a position of great knowledge, since a great stream of confidence is drawn across his face. People are drawn to this, as one would quickly look at the ad and instantly associate Mr.Obama with credibility. Even without knowing his long list of credentials, (his graduation from Columbia University and Harvard Law School, past as a civil rights attorney, and Illinois state senator) people can clearly see that he is being displayed as a qualified leader. With this association of qualification, people then associate his credentials with trustworthiness. In this ad, Mr. Obama seems like someone that this nation could trust to lead the American people back to the country’s former glory. The ethos of this ad makes the reader buy into Mr. Obama as a qualified, trustworthy leader.One who will be the next President of the United States. The message in this ad is clear. Yes, we can. The simple campaign ad uses a very logical argument. The main message is stated, â€Å"yes we can†. We, the people of the United States, can elect Barrack Obama. The minor premise is also easily drawn from the message, Barrack Obama is a better fit for the country then what the we had. The conclusion ties all of these ideas together in that under Barrack Obama, America will see a great change as country and the people will be much better off in voting for him. Very effective idea in the implicity of the message, a vote equals an election. An election will in turn equal a great for the country, and a good fit will lead to a better future for the people. As previously stated, simplicity is key to this logical argument. This poster/flyer was seen by millions of people, but only for a short period of time. It was a passing glance, something that people saw as they walked by, usually with other things going on in their heads. This ad had to standout to get the minds of readers jolted and provide the layout for which the readers could effectively draw a conclusion from the ad.Obama’s portrait, the colors of the American flag, and the simple message, are all effectively connected to the main idea. Elect Barrack Obama for the President of the United States, we can do it. He is the â€Å"best† fit for the country and will lead the country into a new, better dawn. Finally, the last proof of the ad is in the audience. The audience is a certain group of people, a demographic that the ad is targeting. In breaking down the ad’s intended targets, it starts with the American people.First and foremost, the people of the United States are the ones that directly choose their next leader. The red, white, and blue colors of the President in the portrait help to strongly display that message. The colors obviously represent the great nation and in turn can be attributed to the great people who make it up. As the message becomes analyzed in more depth, the American people are broken down into smaller groups. The next target group in my eyes is the people of the Democratic Party. Next are the majority of African Americans, and finally the people who consider themselves progressive.These groups are all targeted in the tagline of the ad â€Å"Yes we can† and fall under the general category America people. Like before, the Democratic Party can gain the control of the country once again with President Obama’s initial electio n. They could put their ideas on how to run the country into action, further the ideals of the party. For the African Americans, they can finally elect one of their own to give themselves a majority voice of the minority in the US. Their fortunes can be reversed, as they, along with the rest of the American public, can better their lives and shape their bright futures.Lastly, the tagline targets progressives. These are the people who don’t side with a party in the election, the vote with who will push the US into the proverbial â€Å"new frontier†. To them, they can change history, vote for an African American for the first time ever as the President. They can politically, socially, and economically progress their great nation to put it on the forefront of progress in the world. Progressives, African Americans, Democrats can pull together as the American people and change the whole the future course of their homeland.In this advertisement, ethos, pathos, logos were all effectively used by Barrack Obama’s 2008 campaign. Being one of the more rhetorical presidents of our time, this should come as no surprise. He was able to spark emotion, display his credibility, and make himself the logical choice for the presidency all in a simple ad. The â€Å"Yes We Can† ad meticulously targeted certain groups while still appealing to all American people and voters. The vast, far-reaching audience propelled Mr. Obama to victory and he has his campaign to thank for the support of the people. â€Å"Yes We Can†, yes they can, and yes we did.

College Inc Essay

After watching the documentary College Inc, I have come to the realization that colleges are not at all as they seem. Many colleges are a for-profit college which is institutions being operated by profit-seeking business. This video was pretty much about for-profit schools tuition being more than community college tuition. It was also about the lengths that for-profit schools will go to get as many people to enroll there and get the funds necessary to keep the college alive. The video also included the many for-profit colleges had so many people enroll and knew that, they were coercing kids and business executives to invest in there college. One thing I found very interesting was the fact that they are charging people more to take online classes, then to actually be in a class. I also found it interesting that most students are actually taking online classes which is a good idea especially, if they can not take actual classes or if they have a job that that takes up there time during the day/night. A second fact or observation I found interesting was this has been going on for how long and they are just now telling people about it. These profit schools are only profiting money, but the department of education is finally seeing what is going on with colleges. The government’s role in this scam is that they are aware of what’s going on but are not really doing anything, other than giving the colleges money to stay afloat. The colleges are in fear of losing there grants/funds because the department doesn’t see a growth in education and people finding jobs after they graduate. The colleges are telling kids what they want to hear, if you apply to so and so you will get tour diploma in no-time and find a job soon after. They way colleges are run like a business is the way people advertise and say what they can learn/ earn from the business they are in. What interests me as a business law student was that its in writing colleges have to do anything to get students to sign up and get started with classes. I do understand that for-profit colleges are putting pressure on there employees to get as many students enrolled in there school, or else they are the ones that are losing in the end. Another interest to me is that community colleges are very underrated, many people go to community college because they are not sure what they want to do in life or, they are working to provide for there families and themselves. Most community colleges are under funded so the expectations of the school are rising and the funds are going down each year, leading to perform with limited resources. One other interest to me is the fact that the colleges paint a picture perfect life when you get your diploma, but they do not tell you the enormous debt they leave you in when your done with there college. On the other hand I do believe that people should know what they are in for when signing up to a for-profit college, your are paying an arm and a leg for an education and then you are in debt for many years. In my opinion I believe in going to a community college is a good choice for at least a year or two. I believe this because if you don’t know what you want to do or you want to stay close to home, you can do that with a community college. You save a little more by going to a community college especially if you are trying to go part-time because you work, you can go to school but also save money incase you want to go to a four-year college. In closing after viewing the documentary College Inc, I have come to the conclusion that colleges are not as they seem. They will say anything to get students to enroll and then leave them to dry when they can not get a job after they graduate, and left with over a thousand dollars in debt.

Sopyonje analysis Essay Example | Topics and Well Written Essays - 750 words

Sopyonje analysis - Essay Example Cultural symbolism of Pansori Bowyer (151) argues that the use of the p'ansori yields metaphoric outcomes. It has for two decades bolstered the level of admiration of the genre among the society’s youth, and created a desirable avenue through which traditional cultural beliefs and practices can be passed on to various population segments whose behavior is under threat from foreign cultures. P'ansori can be traced to the Jeolla region of southwestern Korea, where the director grew up. The use of "Sopyonje" as the title of the film refers to the western genre of p'ansori, which is believed to be secondary to the original Korean one. The film’s setting is misleadingly plain (Bowyer (151). Adopted from a short story text by Lee Chung-joon, Yu-bong is a key architect of p'ansori who moves away with his two children, daughter Song-hwa and son Dong-ho who are pansori, and drummer apprentices. The three characters travel across the rural areas in an attempt to perform and nurtu re their skills while showing a determination to preserve the key values of pansori. At this point, the film deviates from a typical American culture of open approach to and assimilation of foreign cultures to one of self-preservation. The characters look for an excellent environment where they can relocate their closest kin, their history, and their original pansori or masculinity. These are typical cases of a community that is keen on engaging in the quest for cultural preservation at any cost. Bowyer points out that the film features a relentless Korean population that seeks to widen the opportunities for not only playing p'ansori, but retaining its original form and value (151). In light of the inevitable cultural influences that would follow, p'ansori essentially embodies a socially appealing struggle to preserve the vital "Koreanness" in an environment where modernity threatened to erode the basic values that define the culture. Yu-bong and his pansori team’s journey in a quest to retain the Korean culture outside of their native homes or Korean cities were basically driven by feelings of Han. Han is a Korean cultural feeling that one harbors when he or she cannot or is prohibited from showing feelings of discrimination, alienation, or abuse because one is a victim of power imbalance. Yu-bong’s team manage to slip away from their native homes, and carefully choses the traditional cultural environment in the countryside to correct the cultural imbalance caused by the influx of Japanese and American norms. Quest for women’s voice Apart from struggling to reclaim the Korean culture which is at threat of Western civilization, Bowyer (151) points out that Im clearly defines the role of women in the modern Korean society and clearly adds to the quest for the dignity of the gender following many centuries of female abuse in the hands of South Korean men. Through the symbolic use of Song-hwa character, â€Å"Seopyeonje† has for the pa st two decades attracted tens of millions of viewers in the country and beyond (Bowyer 151). The current impressive achievement of women in the country’s leadership can partly be attributed to the soft, effective language that Im uses in the film to appeal to all segments of the society to support women causes. Conclusion Generally,

Training and Development (Secret Service Uniformed and Security Assignment

Training and Development (Secret Service Uniformed and Security Division) - Assignment Example Officers have the responsibility of provision of additional support to the Secret Services mission using a number of tactics. For instance, the first one is the Counter sniper Support Unit (CS) founded in 1971 (US Secret Service, 2014). The function of the CS is the provision of specialized protective support that helps to defend against threats that may face the protected parties in the long run. Today CS forms an operational unit of the Protective Division of the president. The Canine Explosives Detection Unit (K-9) established in 1976 is another unit (US Secret Service, 2014). The function of the K-9 unit is the provision of specialized and skilled detection for explosives that may affect the protected persons under their jurisdiction. The third group is called the Emergency Response Team (ERT) founded in 1992. The primary function of ERT is the provision of technical support concerning unlawful intrusion as well as security challenges related to the White House as well as its grounds. ERT personnel undergo advanced, specialized training and must uphold a high standard of operational and physical proficiency. The fourth unit is magnetometers. The Secret Service started depending on magnetometer (metal detector) help by Uniformed Division officers to strengthen its protective attempts away from the White House after the attempted killing of President Ronald Reagan. The Magnetometer Support Units function is to ensure that not all people entering secure areas occupied by people protected by the secret service have weapons The Special Agent Division forms one of the most elite organizations for law enforcement in the world (US Secret Service, 2014). The group has earned such a reputation for over the 140 years of unparalleled service delivery to the nation. Being among the oldest law enforcement organs of the federal government, the

Discussion Paper on Utilitarian Theory and Duty Oriented Theory Essay

Discussion Paper on Utilitarian Theory and Duty Oriented Theory - Essay Example This rule is applied directly to a selection of particular actions under particular events (Mill). This implies that there are no fixed principles that can be established before the occurrence of any specific event, and that the particular action that works for the greater benefit of society should be the preferred method. Hence the judgment on what constitutes the ‘greater good’ is of extreme importance when following act utilitarianism. There can be counter arguments to the aforementioned notion because, while the majority’s verdict may satisfy everyone in the short run, it may have negative implications for everyone in the long run. This raises concerns over the guaranteed presence of someone shrewd enough to judge what constitutes the greater good of the society. Rule Utilitarianism:- Rule utilitarianism states that it is our duty to abide by rules designed for the greater total good and produce consequences better than those produced by any other rules. This doctrine is applied to a selection of a set of rules which are then used to determine what to do in particular situations. The primary argument of rule utilitarianism is that there should be pre established rules that define what constitutes the greater good. ... Duty Oriented Theories: Duty oriented theories fall under the category of nonconsequentalists theories. Nonconsequentalists believe that there can be rules to guide moral judgments independent of consequences. The underlying argument of these theories is that the means justify the ends rather than the other way round and if the moral conduct undertaken to achieve an acceptable consequence is incorrect than the entire act is incorrect. There are several theories that follow this school of thought. The divine command theory suggests that moral conduct is judged on the basis of the level of fulfillment of rules laid down by a higher authority. This is an extreme end of the nonconsequentalists theories that seeks to abandon control completely. Emanuel Kant was one of the key contributors to duty oriented ethics. Kant’s theory stems from his arguments about misconceptions about the purpose of life and what makes one happy. He argues that if the purpose of life was to achieve happin ess, we shall all seek gratification and pleasure and believe that it shall lead to happiness. But happiness is not within out power to achieve, and is at times, a matter of luck. He also suggests that if we are to avoid skepticism, our ethics should be rational, unconditional and universal. Kant believes that it is not important that the consequences be of our choice, but the thinking behind our choices. He argues that the only one kind of thing that is inherently good is good will. Kant proposed a categorical imperative that shall guide our moral behavior. The categorical imperative argues that One should act on only those maxims (rules of action)

An Exploration into the Role of Nutrition Information in Influencing Literature review

An Exploration into the Role of Nutrition Information in Influencing Consumer Choice - Literature review Example The strong association between nutrition and health, alongside the ever rising problem of obesity justify a study into nutrition consumerism. The main aim of this literature review is to explore the role of nutrition information in influencing consumer choices. Objectives The following objectives will guide this review of literature towards achieving the stated aim: To perform a prudent search for relevant literature detailing the role of nutritional information on consumer choices To review the literature noting highlights and emerging themes To arrive at a conclusion based on the literature review on the role of nutritional information on consumer choices Literature Review The approach followed for sourcing the literature involved a search for research and theoretical work through the key phrase â€Å"Role of Nutrition Information in influencing Consumer Choice.† The search was focused on a number of peer-reviewed journals for the research articles. Further, a look at the bi bliographies of the journals was used to find more relevant literature. The sources selected for use were restricted to the last decade in order to ensure this literature review is up-to-date, valid and relevant. ... Factors determining Consumer Choices in Nutritional Purchases A number of studies have explored the factors determining consumer choices when making food purchases. One of these is by Petrovichi and Ritson (2006) who investigated the factors that influence individual decisions to engage in dietary health preventative behaviour in Romania. Conceptually, the close relationship between health and nutrition translates to an association of managing nutrition practices to prevent or manage health. The methodology adopted by the two researchers entailed face-to-face issuance of questionnaires to 485 adult respondents. This study established that the respondents’ health motivations, beliefs that diet choices have the capacity to prevent diseases, financial status of households and the level of educational influenced their nutrition and health and thus food purchase decisions. Ling and Horwath (2001) established that the perceived benefits of certain dietary products influenced consume r food purchase decisions. Through a cross-sectional telephone and mail survey, the scholars gathered data from 1200 households. They showed that the perceived benefits of fruits and vegetables in diet tipped the decisional balance towards purchasing these food items. Godwin, Speller-Henderson and Thompson (2006) undertook a consumer survey involving 160 participants and established that knowledge about nutrition greatly influenced consumer preferences in food purchases; the majority of respondents perceived themselves as knowledgeable enough to understand nutrition labels and use these to make purchase decisions. To conclude this part, the general factors that influence consumer purchase decisions include knowledge on nutrition; health

I-HRM & Performance Management and Strategic Management Assignment

I-HRM & Performance Management and Strategic Management - Assignment Example However its importance becomes multi fold in global scenario due to the variable and dynamic nature of market. Success in IHRMs is akin to success of overall operational activity undertaken. Introduction: Organizations are a collection of different individuals and different processes that are grouped together into one unit in form of larger entity. Each of these has a clear role defined and responsibility assigned to them. Without the clear definition of the roles, the processes cannot excel. A special domain is in place that ensures that all these personnel are adjusted according to the requirement, and according to their skill and abilities. This is covered in the domain of Human Resource management. Assigning the right kind of role to the right kind of person in the right manner. The scope of HRM is quite a broad one and it entails almost all the activities of the personnel involved (Ristow, et al. 2009). No organization can survive without the presence of apt Human resource manag ement. Human resource management may exist in various forms. It can be of local level and/ or international level. The International human resource management is applicable in cases when the organization performs its activities and provides its services off shore and across the border. Like the domestic human resource management, IHRM is subject to the compliance of structures like performance management and strategic management. While each society has its own characteristic ways and patterns, and as a result of this, the individuals go about different functions in a different manner, it becomes imperative to adjust and accommodate these individuals and these functions according to their inspirations and in result yield the best deal out of the scenario and situation. They dynamic nature of I-HRM: Human resource management in the international context is the most dynamic concept since these trends vary from society to society, and country to country. While the basic concepts of huma n resource management remain the same, which are based on the basic principles of ensuring that the right kind of person is employed and inducted in the right place, yet in global context, the culture, the overall aptitude, the global patterns, the governmental factors and considerations also must be taken into account (Haris, et al. 2003). In the global scenario, the IHRM aims at creating a correlation between the nature of work and nature of people. Since a totally different culture and society is involved thereby variations are bound and adjustments ought to be made in accordance. The need: The need for human resource management in international scenario becomes more important than ever because different aptitudes, difference surroundings, and different variables are involved. In domestic domains, the natures and aptitudes can be easily comprehended, but in international scenario, the trends and patterns are totally different based on different set of values, cultural norms, folk ways, in such cases, understanding the human resource functions is an indispensible concept and it serves as the backbone towards the organizational success. Mishandling and it could lead to the overall failure of the organizational venture undertaken on international shores (MacCourt 2003). Literature Review: The early 19th century and middle 20th century has seen massive change in the manner in which businesses were being conducted earlier (Shuman & Twombly 2001 19). The global trends have prevailed since then with every individual and every organization in touch with

Case study Essay Example | Topics and Well Written Essays - 1000 words - 34

Case study - Essay Example The mediator does not enjoy a determinative or advisory function, with respect to the dispute or the outcome of its resolution (Spencer & Brogan, 2006, p. 8). NADRAC’s model of mediation entails a neutral third party intervention, vis-Ã  -vis the dispute in question. It facilitates the disputants to arrive at an agreement. Considerable variation can occur, with regard to the extent to which the mediator intervenes. However, this does not extend to deciding the outcome. The mediator can suggest methods for resolving the dispute (Astor & Chinkin, 2002, p. 84). Several means of procuring the assistance of experts are available to disputing parties. In general, these entail the third party conducting an independent examination of a few of the circumstances of the dispute and providing a report of such investigation to these parties. On occasion, the mediator could also provide advice regarding desirable, probable and possible results (Astor & Chinkin, 2002, p. 89). The mediator conducts an investigation of the dispute and furnishes advice regarding the disputed facts. As such, expert appraisal provides an independent, impartial, and objective evaluation of the disputed issues. This is made available by an expert appointed for this purpose by the disputing parties (Astor & Chinkin, 2002, p. 89). The expert cannot make recommendations, although further negotiations can be based on his opinion. Nevertheless, he can employ the findings to suggest desirable, probable and possible outcomes to the dispute. Upon the parties consenting to the factual findings being final and binding, the process acquires a determinative aspect (Young, 2001). For the above scenario, I employed the Expert Appraisal and Determination method of Alternative Dispute Resolution, as the dispute requires an expert opinion regarding the absence of air bags in the car. Since there are no precedents in this area, an expert can provide a suitable solution to the problem, after

Commentary on the questionnaire Essay Example | Topics and Well Written Essays - 1000 words

Commentary on the questionnaire - Essay Example Due to this fact, I oftentimes predisposed to being more of an evaluator of a situation and/or a particular issue. Although I realize that the test is not capable of analyzing or measuring each and every aspect of my personality, it is quite possible that I have overestimated my skills as an evaluator and should instead focus upon improving this particular aspect of my approach as a function of affecting a more positive outcome in the future. Interestingly, and somewhat surprisingly, the test denoted that irate and 11 out of 12 as far as being an â€Å"ideas person†. Whereas I have long prided myself with respect to the fact that I come up with potential solutions to issues and seek to engage teams in a positive way, the ranking of 11 out of 12 with respect to this category was not expected. In such a manner, this encourages me to continue this particular approach and engage team members with potential solutions and ideas as a means of effecting positive outcomes in the future. Furthermore, due to the fact that I have long held an interest in creativity and focused upon approaching issues from a standpoint that is uncommon to others, the potential for maximizing efficiency and benefit of being and ideas person comes to be represented to an even more full and complete degree. Additionally, as has been noted above, I have long understood myself to be both shy and somewhat in approachable in a situation that is defined by group interaction. Because of this, my scores with respect to leadership are rather low/moderate. Although ranking 6 out of 12 does not denote the fact that I am fearful of any level of leadership, it most certainly underscores the fact that I am not at ease or within a zone of comfort engaging with a position of leadership and directing others with respect to how they might best engage the tasks at hand. What was additionally noted had to do with the fact that I ranked relatively

Tim Winton - Belonging Speech Essay Example for Free

Tim Winton Belonging Speech Essay The cause of his alienation appears to be physical and psychological abuse from his father, lack of caring from his school and his run down neglected neighbourhood with its â€Å"deadbeat no hoper†¦ downtrodden house in Longlands Rd, Nowheresville†. | The symbolism and scatological imagery establishes a decaying, decrepit and depressing environment, which reveals Billy’s isolation. Another evocative portrait is the internal monologue in the poem Sport in chapter one. The pain and suffering’ of soulless tyranny endured by Billy, from the old bastard his father. This technique of expletive language is used to depict the poor relationship he shared with his father he gave me one backhander I felt the blood† and his attitude toward the world hes living in. This is the first pivotal event that Billy retells, which initially demonstrates the change in his identity and belonging. | Later in the book Billy catches a train. He is uncertain where the train will take him. Herrick engages the reader with Billy’s significantly violent memory of his father with the forces of a fathers punch. The metaphoric terms further reveal Billys harsh living environment he is seeking to escape.   Ernies train whistle in the poem â€Å"Another crossing† symbolises the beginning of Billys new life contrasted favourably by Ernie’s ‘not bossing you around’ where Herrick uses the technique of multiple perspective. His next positive role model is Irene, Bendarat’s Librarian, who welcomes him and encourages him to borrow b ooks. | These two characters are used by Herrick to enrich Billy’s moral parameters and direct him in his notion of identity allowing him to reach his sense of belonging. Herrick induces us to feel empathy rather than antagonism to the protagonist. This is accomplished through the intimate use of language, changing perspectives and personal anecdotes. | Growth in maturity is shown as both Billy and Old Bill show signs of growth as they help each other. Billys growth is demonstrated as he becomes a different individual from the beginning of the narrative poem showing positive thinking â€Å"sure theres hope in the world even for hobos like us. | Herrick also represents this change through his use of natural imagery and pathetic fallacy; exemplified in the poem â€Å"Hobos like us†, â€Å"Sit in the sunshine†. Old Bill’s view of the world slowly starts to change, as the protagonist reduces his consumption of alcohol and ventures to move on with his life. This is done through Herrick’s use of Motif throughout the novel of Old Bills alcoholic nature. | While Old Bill demonstrates the symbolism of A Simple Gift when he gave his keys to his old home to Caitlin and Billy symbolizing his final pivotal moment enriching Billy’s, Caitlin’s and Old Bill’s understanding of their identity, which leads to their understanding of where they belong in the world. | Tim Winton’s â€Å"The Turning† also explores this value of events that shape a persons identity and hence their sense of belonging in their world. The short story â€Å"The Turning† tells the narrative of Raelene, which reveals the notion as grand paradox, where small lives are contrasted by the immense grand scale of the world. | The use of significant events in the life of Raelene enriches her understanding of her identity and through this allows her to discover where she belongs in the world. | The character of Raelene is in an abusive relationship where she feels she is isolated from the world around her. This is exemplified by the quote â€Å"when Rae laughed at him he clouted her in front of the kids†. The colloquial language and sparse imagery allows the reader to understand Raelene’s lack of belonging. | The use of colloquialisms is repeated throughout the text, and is rich and powerfully inventive in demonstrating to the reader values of Australian society, and more specifically, values of belonging and not belonging in an Australian context. | Later in the text Raelene finds solace in meeting a couple whose relationship is affirmed on values of faith and spirituality. The juxtaposition of this relationship with her current spouse allows Raelene to discover who she really is. | Winton utilizes religious connotations and motifs in order to demonstrate this, as shown through the quote, â€Å"she has something specialâ€Å" whilst ‘Christ is holding his heart†. The use of religious intertextuality is also clear in that Winton describes the presence of a higher, spiritual power in the line â€Å"Deep down Rae sensed that she wanted something from them. †| Raelene then reflects on her newly enriched identity, as demonstrated through the motif of the snow globe. Within this globe is a symbol of her new-found religious faith, Jesus Christ. The holy figure becomes central to Raelene’s discovery of where she belongs in the world. | This is exemplified by Winton’s utilization of religious references, assonance and metaphor in the quote ‘snowed birds as the van rocked, birds like stars. ’ Through close reference to The Turning it is clear to see Tim Winton has skillfully crafted a text, which strongly demonstrates the influence of significant events on an individual’s discovery of identity, which is then revealed to allow the individual to discover where they belong in the world. |

Marketing concepts: Qatar airways

Marketing concepts: Qatar airways Advertising is an indirect way of communication which influences the target segment to consume their product or enjoy their services. The study of this advertisement will help us examine the concepts of consumer behaviour used in the promotion of the Premium Terminal of Qatar Airways. This will help us determine the reasons for requirement of a premium terminal and also study key elements used which attract the passengers. Most of the passengers travelling by first and business class could relate to this advertisement, hence resulting in its success. Qatar Airways is the national airline of Qatar and has its headquarters based in Doha. According to Mr Akbar Al Baker, CEO of Doha International Airport and Qatar Airways For a visitor, the first point of contact with Qatar is generally the airport and it is their driving priority to ensure that the best-ever facilities welcome first-time and return visitors. It gives all its first class passengers an access to the top end spa facilitie s and even body massages to relax themselves. The new Doha Airport will set a benchmark for all the future airports. It will be an international signature for the vision of Qatar, he declared in London during a ceremony to unveil the Master Plan of new Airport. This advertisement is a part of multi-million dollar global campaign designed to demonstrate the assets of the airlines and to increase its awareness among masses. Its one of the three advertisements which are a form of extensive brand campaign launched by the Qatar Airways for its extensive promotion which include the Lounge, the Appetizer and the Journey. However we are going to analyse the Lounge Commercial. We shall now look into background of the product which is Qatar Airways. Background The background is going to give us an insight about history of the airlines and an overview of its current position. Qatar airways is among the fastest growing airlines with an unmatched in-flight service based on what Porter (1985) would refer to as the competitive differentiation (Porter, 1985). Initially the airlines were privately owned by a royal family of Qatar. It became operational from 20th January 1994. But at present, this airline is partially owned by private investors, while the government holds 50% stake. Qatar Airways has managed to push the boundaries in aviation industry achieving what other airlines have been unable to do. The company follows a long term growth strategy, which includes addition of a new aircraft every month to their growing fleet size and inauguration of the New International Airport at Doha by 2011. Qatar airways have a unique Privilege Club which is one of the most generous loyalty clubs in the world. Its members have an access to a range of exclusive services and benefits designed to make their travelling experience comfortable and rewarding. Since we have a rough idea of the product, we will now study the association of this advertisement with different cultural dimensions used by Hofstede, as this will shape a path for the application of other relevant theories. Hoftedes dimensions :- Geert Hofstede introduced the five dimensions of culture which distinguish between different cultures across the world and help the marketers in the development of advertisements. This advert satisfies the Hofstedes dimensions of Culture. High Power Distance- Since the premium terminal at the Doha International Airport is exclusively for the first and business class passengers and not for the economy class, it relates to the Hofstedes high power distance. Its so because there is a lot of difference in the quality of services provided to different classes be it economy or first class. It even relates to the culture of Qatar. Masculinity- According to Hofstede, Masculinity stands for a society in which gender roles are clearly distinct: Men are supposed to be assertive, tough, and focused on material success; women are supposed to be more modest, tender, and concerned with the quality of life. The main elements portrayed in this advertisement are ego, high status and comfort. The high level positions are mostly held by men in Gulf countries like Qatar. Thus Qatar is a highly masculine country which is very well depicted here. The business class is still considered to be male dominated. Thus we see a man enjoying the premium services at the Qatar lounge. The people in such social cultures give a lot of importance to status and money and are ego-oriented. Thus this brand helps its customers to associate themselves with high status and power. Individualistic This term refers to a culture in which everyone is expected to look after themselves. As we can see, the man shown in advert is individualistic because hes independent. Further the use of a mobile phone and laptop enhance his individuality. As perceived, all the first and business class passengers have the privilege to enjoy unique services like spa, sauna, Jacuzzi etc. Thus as an individual, they like pampering themselves. Now since the idea of advert has become pretty clear after studying the Hofstedes dimensions, we can now focus on some more theories to explain the whole concept in depth. To start with, lets understand the purpose of using some specific objects and signs in this advert. Semiotic Analysis Semiotics can be defined as the study of the correspondence between signs and symbols and their roles in how we assign meanings (Solomon, 2007, p 103). Every advertisement demonstrates a symbolic meaning. Semiotics is an apt way of understanding an advertisement and is often used to analyse it. If we talk in terms of marketing, it is thus the study of how these marketing environments and advertisements of their products make efforts to re-create the meaning of acting on peoples sensual awareness of tastes, sounds, smells, images, and words. Rather, we would not exaggerate the point if we say that as humans, we are the meaning machines in that human beings tend to get through everything that is sensed with meaning (Desmond, 2003, p 183). It is interesting to know that meaning of an ad is based upon the interpretation of the viewer, as much as on the people creating it (Langrehr Caywood, 1995). As a result of this, the people will think at an individual perspective and therefore will interpret the advert in many ways based on their socio-cultural environment, personality and knowledge. However from the semiotic point of view, every marketing message has three components: an object (product), a sign (symbol), and an interpretant or meaning, and is commonly used for analysing different types of advertisements (Schiffman Kanuk, 2004) as a result of which it is selected for this purpose. Many symbols have been used as semiotics in this advertisement each of which defines something different. The object is Qatar Airways, the Iphone is the symbol. It can have different meanings based on the individual interpretations. It can be taken to represent the luxury and high social class of the passengers travelling through the Qatar Airways. Whereas on the other hand, it could be thought to help its passengers connect to their loved ones. While from another perspective it may represent a person as an individual as many scholars consider the use of cell phones as individualistic. They have shown the passenger, a porter and an air hostess in the advert. But if we analyse carefully, they have not shown the face of any of them. This is so because they dont want their target audience to deviate from the product, rather they want them to concentrate just on their product and amazing services they provide to their customers. There has been the use of various elements which can be interpreted to be associated with royalty and high class, like the laptop, iphone, comfortable chair, vintage items, porters carrying the suitcases of first and business class passengers. The market research measures are mostly based on the visual elements, and not verbal elements, used in the advert. The quality work and giving personal attention to each of their customers is their main objective and trademark. The premium terminal at Doha International Airport provides exclusive services to its first class and business class passengers. These services include fine dining and spa facilities and even massages. The passengers can unwind themselves by pampering themselves with a relaxing Jacuzzi, sauna or a soothing spa and even indulge in some rejuvenating treatments from facials to body massages given by strained therapists perfecting in the aromatherapy (See Appendix 1). The whole process of sauna or spa is depicted in a segment of this advertisement (See appendix 2). The use of objects like Gardenia flowers, bamboo, aqua marine stones for massage, steam, bath tub, and wind chimes relate to the exquisite royal services provided at the terminal. The wind chimes can be perceived as a symbol of relaxation and peace of mind while the other elements used relate to the materials used during a spa or sauna. This demonstrates the extra effortsl made by the authorities at the premium terminal to give the highest standard facilities to their current customers and to attract the potential customers. There has been an extensive use of the purple colour in the advert which leads us to give a thought to why they have used purple as the primary colour. Colours:- The colours convey meanings mainly in two primary ways which can be either the natural association or the psychological or cultural symbolism. The association of colours may arise from the political beliefs, superstitions, religious beliefs, historical reasons, cultural beliefs etc. The purple colour relates to the self knowledge. It is the union with your higher self (Colour Therapy). Qatar being a royal country associates well with the colour. The Qatar Royalty Sheikh Hamad bin Khalifa Al-Thani and his better half Sheika Moza bint NaseerAl-Missned have been seen supporting this colour many times. In a recent event, the Royalty wore a tie of purple colour while his wife wore a purple dress (See Appendix 3). Thus there has been the use of Purple colour in the logo of Qatar Airways as well as the uniform of the crew. One of the reasons can be that this colour is used in their country flag (See Appendix 4). The use of purple as the primary colour has its own significance (Color Wheel P ro) -The flowers like lilac, orchids are purple in colour and are very expensive and rare, thus signifying wisdom and extravagance. -The purple colour represents the royalty as this colour has been used by people of high rank or authority since ages. Thus implies visionary leadership. It symbolises luxury, comfort, power, wealth, respect and independence. This use of purple colour represents the royalty and high class passengers travelling by Qatar Airways. It also explains the luxurious and comfortable services provided by the airlines at their premium terminal at the Doha International Airport. It shows the passion and dedication towards their customers. The premium terminal of Qatar Airways in Doha is a luxurious brand in itself. It gives us a royal feel and demonstrates a life of luxury and comfort. We are now in a condition to associate the high class and luxurious social life with the behaviour of the consumers. Social class and Consumer Behaviour The behaviour of the consumers differs a lot across different social cultures. This depends highly on their socio-cultural values and their economy as well. Qatar is one of the fastest growing economies and continues to grow at an astonishing pace. It continues to deliver a wide range of high standard products to the International community. Its nominal Gross Domestic Product (GDP) growth has averaged surprisingly 27.2 % over the time period of 5 years (2005-2009). The Qataris have second highest GDP per capita incomes in the world and hence Qatar is the second richest country in the World. According to the Qatar Economic Review 2010, the people in Qatar spend the second largest amount of money on transportation after their housing. Qatar is a premium brand. The consumption of such a prestigious brand is viewed as a status symbol and whose price, even when higher by the normal standards, is considered to further enhance the signal of wealth. It has been revealed by the researchers that perceived limited supply of products enhances the consumers value and preference for a brand (Verhallen 1982; Lynn 1991; Pantzalis 1995). Items that are in limited supply have high value, while those readily available are less desirable. Rare items command respect and prestige (Solomon 1994, 570). As we know that the number of seats in Business and First class is very less, therefore the rich people take pride in travelling by these classes as it makes them unique. Qatar is a country of royal and high class people. Thus the premium terminal is devoted to this higher and royal segment of the society where they are facilitated with all the desired comforts. We have analysed the product and its features by now. The next step involves the relevance of the product to consumer and how the consumer relates to the brand. Kapferer Brand Identity Prism The branding has now changed from just identifying the product to dealing with the meaning of different brands through expanded brand identity systems. The entry of new system of brand identity is considered to be a great advancement towards a much more sophisticated version of branding, which suggests that in order to be successful and to stand out, different brands need to be imbued with human characteristics and traits (Aaker 1996; Kapferer 2004). Brands are thought to have a personality that consumers use as an avenue for expressing themselves or to experience those emotional benefits which differentiate the brand from others. We will now discuss the role of a consumer in influencing how brand personality is perceived. This is formulated on the basis of the fact that as consumers using a brand tend to build trustworthy relationships with it, they reinforce the positive attitude towards that preferred brand (Phau, L. Lai, K.C. 2000). Now Kapferer has explained the brand identity prism in the form of a six sided prism shown below :- Physical Appearance :- Every brand contains an external specificity which is physical appearance. This is the core of the brand and its value. It is the first step towards the building up of a brand. It represents the product features and attributes. The logo of the Qatar Airways is the head of Oryx gazelle which is an African antelope which lives in herds consisting of dominant males. This goes with the masculine society of Qatar. Since most of the country of Qatar is made up of deserts, therefore they have used this animal to represent the geography of Qatar as well. Use of purple colour is another way of identifying the brand as a status symbol. As mentioned earlier, this colour is perceived as used by royal and high class. So the people travelling by first and business class are able to connect to it. Brand Personality :- This is a way in which the brand talks about the quality of services offered and at the same time, it indicates a human being. Thus it measures those characters of the consumers which relate to the brand. Some of the features as perceived in this advert are high class, status and superiority. Relationship :- Every brand has the aim of maintaining healthy and long term relations with their customers. Thus it stands on the trust and associations. This is achieved through the great ambience, royal and comfortable environment provided by Qatar Airways. As seen in this advert, the facilities like spa, dining facilities with world class wine, porters carrying your luggage, etc add to the ambience and make customer feel special by providing superior customer services. Culture :- This refers to the aim and values of brand. In this advert, the brand i.e. Qatar Airways possesses the culture of Qatar, country of its origin. Most of the brands possess not only personality but also culture. Thus we can see the elements of high standards in this advert. There is commitment to work and hospitality towards their customers. Reflection:- The reflection shows the customers view of product. The reflection has to be such which helps the consumer relate to that particular brand. The Qatar Airways have been awarded the status of 5 star airlines, thus associated with high social class and prestige. For e.g. the passengers travelling by first and business class will consider themselves to be from a rich background as they get all the special and unique services. Self image: The self image relates to the features of advertisement of the brand which the customer can relate to. It goes hand in hand with the personality of brand. It is very helpful when it comes to understanding the behaviour of consumers as they will buy or consume the product corresponding to their self image. Thus it is the internal reflection of customer. The premium terminal for first and business class passengers gives them a feeling of inner satisfaction and thus makes them feel special by providing them out of the world facilities both on and off the ground. Despite the advert being quite apt, there are still a few things that could make it somewhat better. Limitations The advertisement focuses on only the first and business class passengers leaving aside the economy class. This biased behaviour might receive some mixed reactions from the people travelling in the economy class. Then we have noticed that as perceived by the advertisement, the culture represents an individualistic side, whereas Arab countries like Qatar are collectivist countries. Therefore, it may happen that the people may not connect themselves to the individualistic man shown in the advert. Hence they wont interpret the advert as the marketers want them to. Moreover the word count prevented me from interpreting the advertisement on basis of Maslows Hierarchy of needs. Conclusion The advertisement is designed in such a way that helps the target audience to connect to it. The people interpret these adverts differently on the basis of their culture, knowledge and beliefs. We made use of the Hofstedes dimensions in order to get a clear idea of the cultural associations with the advert. Later we studied the semiotics used in it and how it relates to the consumer using the Qatar Airways. The colour theory was explained to emphasize on the importance of the purple colour used for the uniform of the crew and the logo. We can also analyse that how it gives an insight about the culture of Qatar and also associates with the passengers. Last but not the least; Kapferer Brand Identity Prism was used to judge the way a consumer perceives a particular brand as this model says that a consumer is what he consumes. REFERENCES Aaker, D.A. (1996) Building Strong Brands, New York. The Free Press. Bear, Jacci H. Purple Color Meaning Colors That Go with Purple and The Meaning of the Color Purple. Available at: http://desktoppub.about.com/cs/colorselection/p/purple.htm. [Accessed 18 December 2010]. Brand Identity Prism | mba4you.net. Available at: http://www.mba4you.net/index.php/2009/04/11/brand-identity-prism/. [Accessed 9 December 2010]. Brand Identity Prism by Kapferer. Available at: http://ezinearticles.com/?Brand-Identity-Prism-by-Kapfererid=1215591. [Accessed 9 December 2010]. Color Wheel Pro: Color Meaning. Available at: http://www.color-wheel-pro.com/color-meaning.html. [Accessed 8 December 2010]. Color Matters Symbolism and Emotions. Available at: http://www.colormatters.com/symbolism.html. [Accessed 8 December 2010]. Corporate Travel a 5-star experience | Qatar Airways Qatar. Available at:http://www.qatarairways.com/qa/en/corporate.html. [Accessed 4 December 2010]. Desmond, J. 2003. Consuming Behaviour. 1st ed. Palgrave Macmillan. p 183. Fredric W. Rohm J. 2010. Inner Resources for Leaders. American and Arab Cultural Lenses. Available at: http://www.regent.edu/acad/global/publications/innerresources/vol2iss3/rohm.pdf. [Accessed 11 December 2010]. Hofstede (2001), Cultures Consequences, 2nd ed. p 297. Hofstede Masculinity / Femininity Traits. Available at: http://www.andrews.edu/~tidwell/HofstedeMasculinity.html. [Accessed 7 December 2010]. Hofstede, G. 1991. Cultures and Organizations: Software of the Mind, London: McGraw-Hill Book Company. Kapferer, J.N. (2004) The New Strategic Brand Management, Creating and Sustaining Brand Equity Long Term, 2nd ed. London. Kogan Page. Langrehr, F. Caywood, C. (1995). A semiotic approach to determining the sins and virtues portrayed in advertising. Journal of Current Issues Research in Advertising. 17 (1) pp. 33-47. Land a Great Career with Qatar Airways | Qatar Airways. Available at: http://www.qatarairways.com/global/en/careers.html. [Accessed 7 December 2010]. Lundrigan, B., Biology of Mammals and S. Sanders. 2005. Oryx gazella, Animal Diversity Web. [Accessed December 9, 2010]. http://animaldiversity.ummz.umich.edu/site/accounts/information/Oryx_gazella.html. Lynn, Michael (1991), Scarcity Effects on Value: A Quantitative Review of the Commodity Theory Literature, Psychology and Marketing, 8 (1), 45-57. Manchester United re-financing: Is Qatar closing in? | Mail Online. Available at: http://www.dailymail.co.uk/sport/football/article-1337936/Manchester-United-financing-Is-Qatar-closing-in.html. [Accessed 8 December 2010]. Porter, M.E. 1985. Competitive Advantage. New York. The Free Press. Pantzalis, Ioannis (1995), Exclusivity Strategies in Pricing and Brand Extension, Unpublished Doctoral Dissertation, University of Arizona. Phau, L. Lau, K.C. (2000) Journal of Targeting, Measurement and Analysis for Marketing, Volume 9. Number 1. Palgrave Macmillan pp. 52-69(18). Qatar Airways Spends Over US$ 2 Billion To Create A First Impression Benchmark Airport | Qatar Airways Press Release. Available at: http://www1.qatarairways.com/global/en/newsroom/archive/aboutus_news_07dec03.html. [Accessed 8 December 2010]. QATAR Airways premium terminal ad wins top accolade. Doha Business, classified,, Travel, Advertising, B2B. Available at: http://doha.biz/2010/04/19/qatar-airways-premium-terminal-ad-wins-top-accolade/. [Accessed 4 December 2010]. Qatar Airways Privilege Club. Available at: http://www.qatarairways.com/privilegeclub/en/homepage.html. [Accessed 4 December 2010]. Qatar Airways rebrands 360east | design, media, technology. Available at: http://www.360east.com/?p=353. [Accessed 11 December 2010]. Qatar Economic review. July 2010. p 10-14 QNB Capital. 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[Accessed 4 December 2010]. Verhallen, Theo M. (1982), Scarcity and Consumer Choice Behavior, Journal of Economic Psychology, 2 (2), 299-321. Appendix 1:- Appendix 2- The narration of the advertisement- Its 36 to 38 degree Celsius No higher, no lower Its soft but not too soft Its just enough to smooth things out Its all of this Half way to anywhere With plenty of time to spare With Qatar Airways premium terminal in Doha Five star service for first and business class passengers Qatar Airways- The Worlds five star airlines. Appendix 3

Society’s Greatest Tragedy Essay -- Warfare

In 415 B.C.E., the Greek playwright Euripides created The Trojan Women, a play that is arguably one of the best studies of the horrific aspects of war ever written. In her analysis of the play, Professor C.A.E. Luschnig maintains, "[Euripides] has made the Trojan War stand for every war†¦ For war is society's great tragedy: victory is an illusion" (8). While the negative elements of war portrayed by Euripides can be found in all wars and even war’s victors must suffer their defeats, there is an even greater tragedy to society than war itself. War is but one result of the inherent evil nature of men and women and that evil nature, not war, is society’s greatest tragedy. The Trojan women of the play were Hecuba, the wife of the late King of Troy; Kassandra, Hecuba's virgin daughter; and Andromache, wife of the slain Hector and mother of Astyanax. Other vanquished women of Troy compose the chorus. The young child Astyanax was also from Troy. He represents the innocent victims of war. Also from Troy at the time of the play was Helen, the daughter of Zeus and Leda. She is central to the play and was the cause of the Trojan War, but was not a Trojan. The Greeks in the play are Talthybios, herald and friend to the commander of the Greek army, Agamemnon. In addition, Melelaos is the brother of Agamemnon and was the husband of Helen before she left Greece to be with Hecuba’s son. Agamemnon does not appear in the play but is central to the story. Gods in the play are Poseidon, the god of the sea, and Athena, the goddess of wisdom and justice. Because the Greeks have offended both gods by their actions, the gods conspire to punish the Greeks. The play focuses on the aftermath of the Trojan War and the time leading up to the departure of th... ... the combatants for each war must be made with historical perspective and will always be debated. It is certain, however, that a war fought to depose a madman bent on the annihilation of a race of people is more justifiable than a war fought to take revenge on a wayward wife and her new homeland. The desire to commit genocide is not the product of war but the result of the evil that reside in every man and woman. That evil is society’s greatest tragedy. War is simply a byproduct of that evil. Works Cited Curriculum Vitae: C.A.E. Luschnig." Letters, Arts & Social Sciences. Web. 10 Apr. 2012. Euripides. The Trojan Women. Trans. Diskin Clay. Newburyport, MA: Focus Classical Library, 2005. Print. Luschnig, C.A.E. "Euripides' "Trojan Women:" All Is Vanity." The Classical World 65.1 (1971): 8-12. Print.

Multiple Personality Disorder Essay examples -- Health, Mental Disorde

Multiple Personality Disorder Mental disorders have baffled physicians, psychiatrists and the general public since the beginning of time. One particular disorder called Dissociative Identity Disorder, also known as Multiple Personality Disorder, has caused controversy between those who believe it is real and those who think it is purely part of an individual’s imagination. For those who believe strongly in its existence, it poses very real consequences and hardships. Dissociative Identity Disorder has many causes, symptoms, and treatments; unfortunately, those who don’t take it seriously use it as a scapegoat for others undiagnosed problems. Many people may wonder what specifically defines Dissociative Identity Disorder (DID). This disorder is a mental illness that involves the sufferer experiencing two or more clear identities or personalities, also called alters, each of which has their own way of seeing and connecting themselves to the world (1). This disorder was formally known as Multiple Personality Disorder (MPD), and is frequently called split personality disorder (1). The actions of victims with DID are determined by the personality that is dominant at a specific time (7). â€Å"In the category of Dissociative Disorder there are four main disorders: depersonalization, derelization, dissociative fugue and dissociative identity disorder (8). Furthermore, â€Å"DID is a severe form of dissociation, a mental process, which produces a lack of connection in a person's thoughts, memories, feelings, actions, or sense of identity† (www.webmd.com). Having a thorough understanding of the meaning of DID is exceedin gly significant for the doctors that diagnose and treat patients. Several theories attempt to explain the causes behind D... ...inations or delusions, not multiple personalities (7). Without proper diagnosis the individual could experience additional problems. Despite the fact that DID is not a new medical development there is still ongoing controversy about its existence. The debate began during 1980s, it is believed that the sex abuse panic and the satanic abuse caused DID or MPD. Stories of people claiming to have DID became bizarre and the number of people claiming to have DID rose significantly. Some would argue that DID is a real disorder with real victims, while others would report it as being a second Salem witch hunt. Those who believe it is real argue that those who suffer it have suffered childhood trauma which is now affecting them. Others argue that if it is fictitious then the victims are displaying histrionic personality disorder, or the need for attention or approval.

Kosinskis Being There and the Existential Anti-Hero Essay -- Being Th

Kosinski's Being There and the Existential Anti-Hero      Ã‚   Critics have referred to Kosinski's Being There as his worst novel.   Perhaps, Kosinski's prosaic style is deceptive in its apparent simplicity (especially when contrasted with The Painted Bird).   "What Kosinski seeks to do," as Welch D. Everman relates, "is to stimulate the reader's recreative and imaginative task by offering only the essentials...Kosinski's style draws the reader into the incident by refusing to allow him to remain passive" (25).   This essay will propose that Being There is a major existential work following in the tradition of Sartre and Camus in which Chance, the main protagonist, mirrors Camus's Mersault in A Happy Death and in which Koskinski demonstrates the logical progression of the existential anti-hero.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   An initial response to Being There often might be to focus upon the text as a type of Creation anecdote, or as a social satire, or perhaps as a political critique against mass media and the television generation.   While all of these readings are legitimate, it seems that the starting point should center on Kosinski's protagonist, Chance, in order to understand the universal significance of the portrayal of Chance, and implicitly the reader, as victim.   Chance is a contemporary innocent.   Whether, as is often argued, he is mentally challenged or not is irrelevant.   Rather, Chance simply exists.   He watches television, is unable or unwilling to function within prescribed cultural paradigms, and finally, is simply a mirror, reflecting back to others sublimated images of desires projected onto him.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Chance is the American Everyman.   The events which befall him could befall anyone.   He, like all of us, ha... ...en, David.   Camus.   Philadelphia: Temple UP, 1988.    Works Consulted Bruss, Paul.   Victims.   Lewisburg: Bucknell UP, 1981. Camus, Albert.   The Stranger.   New York: Vintage, 1946. Granofsky, Ronald.   "Circle and Line: Modern and Postmodern Constructs of the Self in Jerzy Kosinski's The Painted Bird."   Essays in Literature 18.2 (1991): 254-68. Griffiths, Gareth.   "Being there, being There: Postmodernism and Post-Colonialism: Kosinski and Malouf."   Ariel 20.4 (1989): 132-48. Grigbsy, John L.   "Mirroring of America and Russia: Reflections of Tolstoy in Jerzy Kosinski's Being There."   Notes on Contemporary Literature 17.4 (1987): 6-8. Kosinski, Jerzy.   The Painted Bird.   New York: Bantam, 1978. Lavers, Norman.   Jerzy Kosinski.   Boston: Twayne, 1982. Piwinski, David J.   "Kosinski's The Painted Bird."   The Explicator 40.1 (1981): 62-3.

Post-War Germany Comparison and Problems

Post-war Germany comparison and problems of economic development Through the previous essay describes, we knew Germany from baifeidaixing status after the war to later return to the powerful countries of the world. Need a lot of qualified support, in which the Government plays a crucial role. This is why defeated Germany to rise again, and the victory of the United Kingdom had lost its dominance. The fate of two kinds of economic One of the most significant features in the history of Western Europe after the war in West Germany and the United Kingdom of great contrasts on economic development.Germany a generation in their own fate had experienced twice in the life of the vanquished: the cities were destroyed and currency failure, male labour force is either killed or being held in prisoner of war camps, transport and service infrastructure had been completely destroyed. While the United Kingdom was only a clear victory in the second world war in Europe. Aside from being subjected to bombing and personnel injury, a United Kingdom structures throughout the country such as roads, railways, docks, industrial and mining enterprises have survived in the war in its entirety.However, by the early 1960 ‘s, the Federal Germany began to flourish, as Europe's economic power, and the United Kingdom have delayed development of economic growth is lagging far behind other countries in Western Europe. According to the 1960 ‘s economic growth statistics, Germany's economic growth rate was 9%, and United Kingdom for 2. 6%, with the exception of Ireland outside the United Kingdom became the slow development of the developed countries. In 1958, the West German economy is more than the United Kingdom.In the eyes of many observers, United Kingdom is becoming Europe's patients. The fate of the two distinct and with ironic, today it seems very educative. 1950 ‘s Germany an â€Å"economic miracle† the background lies in its 1930 revival plan. The Nazis had inves ted a large amount of financial and material resources in communication, arms, vehicles, optics, chemical industry and non-ferrous metals and light engines were originally part of a war economy, but 20 years later took effect. Economist Ludwig Wilhelm Erhard's â€Å"social market economy† theory as Germany as provided strong support, in fact, political and business young talent of the post-war West Germany emerged initially were Nazi officials. Germany business critical infrastructure is not damaged in the war. The early 1950, manufacturing companies, banks, insurance companies, wholesalers and recovery operations, providing products and services to foreign markets. Even Germany mark rising failed to hinder Germany economic development that he reduce the import cost of raw materials, but there is no limit on foreign Germany product demand, Germany is a high value, technologically advanced goods.They win depends on quality, rather than price. What's more, in the first decades after World War I, they had little competition: Sweden, and French and the Netherlands who wants to buy some engines product or tool who, in addition to from Germany purchases, had no choice. Power of suppliers higher than buyers' power. By introducing an industry can learn about circumstances. In 1960, the Germany automobile manufacturing because of quality and reliable engine has won international prestige.Stuttgart's Mercedes-Benz and BMW in Munich near-monopoly on the premium-car market, first at home, then continuously overseas. The Bonn Government to openly support the industry, providing early support preferential loans to them, and to encourage cooperation between banks and enterprises, to Germany companies provide cash investments . Volkswagen as early as 1945 completes the infrastructure. And like many other industries in West Germany after the war, Volkswagen benefited from a free market economy, it has not suffered a loss of competition. Volkswagen in 1939 before access to a steady stream of resources.It worked for the Nazi, war and military occupation service, because when the coalition Government from relocating a public company, its production capacity has been established before the war, so no further investments can be put into production after the war. United Kingdom also has the national lead industries, Morris, Austin independent car makers, such as a merger of the British Motor Corporation, British Motor Corporation and subsequently integrated into the Leyland Motor Corporation, specializing in United Kingdom Leyland cars. By the year 1980, Leyland Motor Company franchised United Kingdom featured automobile products.And Germany manufacturer, United Kingdom auto makers are increasingly concerned with overseas markets. However the outcome is completely different. After the second world war, successive United Kingdom Government have urged car companies try to sell vehicles overseas in order to attract foreign exchange earnings to offset the h uge war debt owed by the State. (Tony Judt writes in the Postwar:A History of Europe Since 1945, the Government's export target is at the end of the 1940 ‘s, United Kingdom production of automobile exports to 75% per cent of the total production).Some companies in order to quickly increase production and even wilful neglect of quality management. Initially, United Kingdom cars of poor quality and did not have a negative impact. United Kingdom company has monopolized the market: United Kingdom orders in domestic and European markets far exceeds the supply. Manufacturers on the production of the European continent is not United Kingdom rivals: 1949 United Kingdom production total production for the bus than in other European countries (Robert ,1995) However, with the passage of time, United Kingdom car industry the low quality and reputation for poor service.Other States car lot listing types to choose from, European people do not buy United Kingdom cars any more . When the Brit ish decided to upgrade the auto industry, and production lines to improve modernized equipment, United Kingdom, car companies could not like Germany companies as cash investments and loans from the banks. They cannot look to get help from the Government for assistance. However, in London, under political pressure, in order to obey the decision of the local government and to reassure the local politicians and trade union organizations, they have to build in undeveloped rural areas distribution centre .In 1968, the United Kingdom of the Leyland Motor Corporation was under 60 different plants. United Kingdom Government policy make manufacturers very negative. After the war, Government in accordance with the manufacturer's market share before the war to them very small amount of iron and steel, the past mode of economic development in many industries to be frozen. Security of supply is not in place, a false high demand and political pressure. Eventually led to the United Kingdom car ind ustry go bankrupt.By the year 1970, Europe and Japan automotive manufacturers began occupation of the British market, and on the quality and price beat the United Kingdom. The 70 ‘s oil crisis, United Kingdom joined the European Community, and the United Kingdom finally protected market disappeared because of a reversal of colonial, which eventually destroyed the United Kingdom independent of the automotive industry. United Kingdom independent auto industry decline and ultimate demise, largely on behalf of United Kingdom general course of economic development.United Kingdom economy aren't so bad at the outset: Roger in The British economy since 1945:engaging with in the debate pointed out that the 1951 United Kingdom is Europe's major manufacturing centers, total production was Germany and France and twice times. United Kingdom achieving full employment, and economic development has been slower than other countries, but also in the growth phase. United Kingdom's payments crisi s, mainly from 6 years to fight Germany and Japan accumulate huge debts owed by, in addition, to support effective defense system after the war and the substantial expenditure.In 1955 defense spending as a share of national income of 8. 2%, Germany spending less than United Kingdom half. (Roger,2000) . In the 1950 sterling was overvalued, United Kingdom it would be difficult to sell enough overseas products, to make up for Sterling against the dollar's long-term deficit. As an island nation, United Kingdom is totally dependent on imported food and plenty of raw materials, in the history of United Kingdom relies entirely on the Commonwealth took over control of privileged markets to make up for this disadvantage.Two forces of conflict Through the comparison of the above we can see that in the special period of government intervention in the economy, Germany has achieved a successful social market economy path, but the process was not smooth sailing. Basic Law of the Federal Republic of Germany came into effect on May 24, 1949, section 2,3,9,12,14 provides:Must have its boundaries the State in managing the economy. Thus, negating the centralized economic management system.Mission mainly in the framework of the provisions of the country's economic order and checks and balances and manage conflict that is raised at the community level. States should not intervene directly in labour conflicts, but must develop a legal framework for labour relations into a certain amount of redistribution through the tax and social policy implementation. (Overy,2003). Due to the inclusion of social and market two elements, that is, the balance between economic and social development, therefore, inevitable in the process of economic development, there were two rival of heterogeneous elements.When this counter is functioning as a complementary relationship, economic takeoff, and when excessive when there is a confrontation between the two complementary, economy will enter a period of struggling in the doldrums. Politically, the two forces dominated by the Christian Democratic Union (CDU) and the Social Democratic Party (SPD), the two major political parties reflect. Therefore, the actual relationship between these two heterogeneous elements to a large extent associated with the Government party structure.Back to post-war Germany economic course, followed before and after can be divided into three stages: the CDU's ruling period of economic development;The social construction of social democratic party in power;Competing with each other in economic downturn. I. Construction of market-oriented economy Postwar Germany, devastated. Economic reconstruction is a priority. Before the advent of the first Government, as the supreme body management â€Å"Frankfurt Economist† (Frankfurter Wirtschaftsrat) made it clear that the direction of economic development is: sharp weakening of government intervention, strongly stimulating market vitality.The 1949 election, in favour of market mechanism and economic regulation of the CDU was pushed on the first stage of the Government, Ludwig Erhard became Economics Minister. Thus, Germany within the framework of the social market economy has embarked on a road of economic rehabilitation of maximize the free market energy. General policy: cancel rationing imposed by the occupation authorities after the war, reducing economic regulation, the maximum possible to liberalize markets. Management of absolute respect for the law of Economics, strongly resisted non-economic factors adverse intervention in the economy.Initially, by currency reform cleared after all economic ties with the Nazi era, liberalize prices lead to higher prices are the direct problems. The Government has not taken any administrative intervention, but by economic means, namely by monetary tightening and reducing tax rates to stimulate investment and productivity, such as keeping enterprises ‘ working capital, worker overtime zero inc ome tax. As soon as production increases, increased incomes for the people. With the formation of the market mechanism, the emergence of competition, companies are more and more rational, unemployed workers in large numbers there.Faced with this situation, the Government did not change its policies, mandatory intervention, but the use of economic instruments. While in May 1949, by State help to enable Bank discount rate from 5% to 4% per cent,to further stimulate domestic investment;The other hand for the international market (mainly the United Kingdom and France) price increases, on September 19 active devaluation of the Deutsche 20% in order to boost exports. (James, 1998). Soon, production should rise further, unemployment pressure has been effectively alleviated.As the June 1950 the Korean peninsula crisis occurs, a hoard purchase occurred in West Germany, prices rose, also accompanied by an increase in imports. At the same time, unemployment rates begin to rise. In this case, t he forces of planned economies began requiring synchronization in response to price increases to pay. This was at the request of demagoguery, but economy Minister Ludwig Wilhelm Erhard did not waver but continued to adhere to the principles of a market economy. In his view, the market economy can be achieved through improved productivity and wages.Corresponding to this, he immediately withdraw liquidity, raise the minimum reserve amount, limit the discount, the discount rate from 4% per cent to 6%, and mortgage rate from 5% per cent to 7%per cent. Soon, in 1951, the second quarter, a turnaround occurs, exports began to outpace imports. Improvement in the relationship between supply and demand rise in prices has been contained. The unemployment rate began to decrease again. (James, 1998). Economic and political success of CDU and easily won the general election of 1953. Since then, Federal Germany economy enters a period of rapid development, and lasted until 1958.In the meantime, an other force of society could only be achieved with the acoustic echo. Economic policies so widely recognized, on the one hand due to the economic imperative of the age of;Also while stimulating the economy, because the Government did not take the British and American models or free economy model of the Weimar period, but consider the social adjustment and social construction in a timely manner, and effectively and this regulation into economic construction construction operation auxiliary rather than obstacles.According to Hans-Joachim Braun , in his book â€Å"The German economy in the twentieth century†, between 1949-1957 and West Germany issued a series of community-building law, such as 1949 ‘s â€Å"Social Security Balance Act† and â€Å"Emergency Assistance Act†, in 1952, introduced a â€Å"War Loss Balance Act† and â€Å"minimum working conditions found that law† in 1957 and introduced a social security law to the pensions. It can be s aid that, at this time, no country on Earth like the Federal Germany enacted so many of the social balance and regulation laws.These laws balance social conflicts, peace including internal labour conflicts, thus, for the protective effect of sustained economic development. Erhard was not random came to the practice of the social market economy, but has a clear rationale, is economist Walfer Eucken thought. Eucken advocated the establishment of a free competition and pointing to balanced economic policy. Thus, countries ‘ task is to establish an effective market-based. In his view, economic and social issues do not come from between socialism and capitalism, but only from the analysis of the economic order.Therefore, and contrary to Adam Smith, he does not â€Å"competition† as unchanging natural laws, but simply believes that â€Å"competition† must be protected as a human freedom. He was also against collective power against private power. It is based on the â⠂¬Å"neo-liberal† economic thought, in 1957 the West German Government had established antitrust laws, except transport, mining and metallurgy, banking, insurance, agriculture, and limit the emergence of private monopolies.Because of market mechanisms has been effectively activated, balanced also played a supporting role, and post-war reconstruction full release of enthusiasm. 1959-1966, the West German economy enters a period of high growth, even economic overheating. At this point, the voices of the community there have been improvements in social policy, asking the Government to increase social equilibrium. Erhard also did not yield, because he believes that it is not necessary, not only exceeded the means of, but would also drag down the entire economy.He knew that when West German society has differentiated into the various interest groups, and these groups have set out their respective positions to get more benefits from the society or the State, national politics if sati sfied by these different interest groups, it would be caught in some kind of multivariate dependence mechanisms. In this way, States would lose their capacity for action and fall prey to interest groups. Moreover, he knew, on community-building measures cannot be reversed, once the excessive leave the State the economy is in crisis. So, he does not meet another force in the community of the greater ocial redistribution requirements but to build â€Å"an ordered society†:A community ceased to be contrary to the purpose of class and organizations with each other, but put aside all differences of opinion on the country-cooperation community at root, that is, a building based on community organizations and interests working together. In such a society are included in the social market economy, his cooperative did not have a strong compulsion, but from their own forces, from their will, from each other is inseparable from each other is becoming increasingly clearer awareness and u nderstanding. James, 1998) Due to his perseverance and the neo-liberal economic protection at that time, West German economic growth in a continuously high growth in a few years. However, high growth comes immediately after the overheating of imbalance, in late 1966 eventually led to the economic downturn, there is a West German economic recession for the first time in the history of 1966-1967 economic growth rate was-0. 2%. In the 1965 election, SDP vote up votes than the CDU of growth rates.At this point, Erhard with the most total votes remained in coalition with the Liberal Democratic Party largely the outcome of economic policy disagreements have emerged, resulting in rupture of the ruling coalition, Erhard to step down. 1966 Kurt Georg Kiesinger CDU Prime Minister after the failure of coalition talks with the Liberal Democratic Party, and the social democratic party form a new Government, but also by the social democratic party who served as economy Minister. Since then, the W est German economic progressive efforts to increase social construction of the beginning of a new era.II . Regulation-led period of social construction The new Government soon introduced the so-called economic stabilization policies, main content is strengthening national regulation, such as the accumulation of reserves in order to overcome the cyclical economic growth;Establishment of mechanisms for consultations between employers, to exert influence on wage;Establishment of economic forecasting and planning system;Enhanced global perspective of macroeconomic regulation and control, and so on.At the same time also raised the slogan of full employment. This desire for criticism's goal just when almost no one objected, but also enjoy the support of a number of authoritative economic theorists,a market economy is not a purely economic order, but a social, moral and ethical element to set up the system. Prior to economic reconstruction, strengthen the market economy, and now, well, it makes perfect sense to take into account social policy construction.Economic growth Advisory Council was established by the Government, and at the same time established federal and State mechanisms, both employers and employees sharing information. However, due to the overestimation of the capacity of economic forecast, while the lack of an effective means of control, and while it is difficult to agree on consultations among the parties, the original targets not only to achieve, and increased government spending.In 1967 although the recession be overcome by two government economic stimulus program, and genuine economic improvement since then, in 1969, economic growth rate even reached 8. 2%. But these are not the result of the Government's economic policies, and people thought it was a result of increased government regulation, which enable the country to gain the role to maintain social welfare, many up to the question on the State of the market;In one hand, and the social democrat ic party in the people's advancement.The 1969 elections, when all major parties decline in almost all of the votes, only the social democratic party's tally has improved significantly. Apparently, there was an increasing number of voters tend to national social equilibrium. The Social Democratic Party and the Liberal Democratic Party form a new Government, the social democratic party who Willv Brandt as Prime Minister, by the social democratic party who served as Economics Minister also, Karl Schiller, followed by Helmut Schmidt.After the formation of the new Government was fully pursued a policy of State, whereby the State stepped in to control the national economy and social life: on the one hand, in stimulating the economy and to overcome the unemployment rate started to ignore market means on the issue, will mainly focus on the national finance;The other hand, are pushing relies primarily on community-building process of State financial benefits. End of 1972, the West German soc ial policy had reached unprecedented heights.This makes the State finances a huge deficit for the first time. Lucky is that started in the late 1960 ‘s, West Germany enterprise, productivity has been increased significantly, making statistical figures show overall growth of the national economy. Thus, the community generally have a feeling, the Social Democratic Party Government's national policies focus on people's living standards and welfare, concerned about the growth of the national economy through hard intervention, that there is nothing wrong.Such results on the one hand allows to continue the ruling social democratic party along with the established policy of the Government to move on;We will also respect economic laws, market-oriented mechanisms of voice is not up, many acute economic problems do not have enough attention, such as productivity while improving the overall economic growth, presents promote consumption issues, and led to the production of consumption in a new situation.At that time the Government was not trying to deal with, but, as always, will focus on the macro-control and promoting the welfare of the process. 1973 oil crisis inflation have gotten even up to 7%, to the collapse of the Bretton Woods international monetary system of fixed exchange rates for content, followed by the worldwide economic crisis has also affected the West Germany. In 1975, the West German economy fell to its lowest point: all sectors of the economy crisis, an unprecedented slowdown in economic growth, the unemployment rate reached a record high, the 1974-1975 recession.Even under such adverse economic circumstances, the Government is also trying to implement macro-economic control and community-building, only between 1970-1975, West Germany State welfare spending has doubled . Which makes the budget deficit rising at an alarming rate. So the poor economic situation and irrational acts of States when the community was aware of the error of excessive val ue State regulation and welfare. The 1976 election results made it clear that former excessive importance to macro-control and social policy has begun on the construction of public discontent.Thus, the Government began to change economic policy, no macro-economic control, but to enable the market mechanism to make an adjustment, Germany Mark's fixed exchange rate with the US dollar has been cancelled opportunities, linked with productivity growth and stable price level over the medium term the currency merchant policies In this way, by controlling the money supply causes lack of marks on the market, and thus marks compared to the appreciation of the dollar more than 1 time, then rapid import growth.Strong marks and imports accelerated first oil crisis impact on West Germany obviously failed to other Western countries, especially inflation significantly smaller than other countries, which makes rapid upgrading of West Germany's position in the world. Facing export difficulties arisin g therefrom, the State did not conduct a mandatory intervention, but to use market mechanisms to bring West German industrial structure transformation themselves, enhance the market competitiveness of products, such as those of traditional labour-intensive industries such as coal, textile, shipbuilding, iron and steel industry gradually atrophy.This structural transformation will allow the industry to release a lot of unemployed persons of the community, but the Government in view of the inherent law of economic development, or stick to the policies. Therefore, West Germany began in 1976 and continued economic growth. Although in 1979 and there is a second world-wide oil crisis, but the stronger mark makes the impact on Western Germany is significantly less than other Western countries, which increases the international status of West Germany continued to improve, the European financial system, Germany's Federal Bank in a leadership position.Precisely because of the success of this session of the Government's economic policy, the 1980 election, LDP votes most improved significantly compared with the other political parties, SPD is only slightly elevated. This clearly shows that new economic policies to save the fate of the Liberal Democratic party coalition Government, as long as the economy is not affected, people wanted the national focus for community-building. In fact, late 60 ‘s benefits to the construction of the second half of the 70 and never stopped, just slowed.The late 70 and early 80 ‘s, as economic growth and trade union involvement in the enterprise for a rise in a row, both corporate and personal income growth. However, due to the appreciation of the mark and the national framework for intervention persists, investments did not appear accordingly, some enterprises take advantage of the strong mark and cheap labor in foreign countries this should be invested in domestic market began to be moved abroad.This directly lead to the economi c recession that began in 1980, inflation and unemployment rate rising rapidly. At that time, the West German economy has experienced continuous recession that began in 1980, and recessions than 1974-1975 that bad. At the 1983 general election, notable decline in number of votes of the Social Democratic Party and the Liberal Democratic Party, Social Democratic Party Government to step down, West German economic history on the social welfare of the end of the construction period. (James, 1998)III. Difficult period. When headed by Helmut Kohl's CDU in power, immediately offered to go back to era of Erhard's road to a social market economy, but also admits this is not entirely dependent on market mechanisms. Clear specific policies to reduce government spending and to stimulate investment as a core. On October 1, 1983 starts austerity plans, such as reducing the amount of childcare support, was in hospital and nursing homes are no longer exclusively by the State a full payment, individ uals must be part of the burden.These initiatives reduced national social expenditure only reduces new issuance of government bonds, but not to have total accumulated national debt reduction, because the national welfare systems have been set up, it has been used and tasted States contemplated social welfare benefits. Therefore, reducing State spending, refers only to reduce the amount of newly issued Government bonds, rather than simply to reduce the national debt as a whole.In order to improve the financial situation of the country, Kohl Government also initiated the privatization of State-owned enterprises, such as postal services, telecommunications, energy, and later raised the sales tax. These harmonize national fiscal revenue has significantly improved. But after building up huge social welfare, financial situation did not show substantial improvement. Thus, in stimulating investment in the Kohl Government would attempt to relieve pressure on enterprises through tax reform, b ut, under pressure from bad financial situation in the country could not take too much action.Fortunate is that international economic situation improved after the Kohl Government came into power, in particular the United States and Japan, which makes the already high level of internationalization of West Germany economy through foreign trade rises pick up right away. With the devaluation of the dollar, beginning in 1985, the rapid growth in imports, prices began to drop, growth in domestic demand. From 1983 to 1990, West Germany's overall economic growth rate from five began to grow to the end of the 80 ‘s 2% and per cent in 1990.However, the improved little from the internal market, because profits faster than investment growth during this period. Second half of the 80, investment has also accelerated growth, but unemployment does not appear synchronized better. It is clear that the growth largely from domestic enterprises to invest overseas. Kohl on the economic policy of t he Government is in a difficult phase, and for high unemployment and no growth in domestic investment economic growth when frustrated, East German voluntary dissolution, and federal Germany merged.The German reunification is undoubtedly a great blessing for the German nation, but temporary prosperity to Flash briefly. To achieve the transformation, reconstruction of infrastructure and social safety nets in the eastern part, including common revitalization project in the East, and the consolidated fund, all levels of Government transfer payments between the 1990 and the medium-term to the East has over trillion-mark, weighed on Western economies.To raise funds and curb inflation, the Germany Government had to be more than more than 10 times in a row to raise key interest rates. Trouble has been brewing for quite some time. Germany economic weakening, mainly because of the welfare system and a series of structural reasons. Excessive protection of the social welfare system has pushed u p the cost of production, and formed a â€Å"higher welfare – higher taxes under the low growth – high liability – high cost – low growth – low investment,† a vicious cycle. From the early 1970 ‘s to the late 1990 ‘s, Germany 5. times more than double the increase in welfare expenditure per capita, down to become a drag on economic growth;1970, 1980, too protect sunset industries in the industrial structure and the information technology industry research and development keep lagging, its lack of wealth growth force leading leading industry;The lack of flexibility of the system of corporate governance and incentive mechanism, led by profits, the lack of micro-economic vitality;Excessive fire protection and high unemployment security benefits labour market rigidities and unemployment reduction.Faced with rising unemployment, helpless Government of Helmut Kohl in 1998, replaced by a Government of the Social Democratic Party was Ger hard Fritz Kurt Schroder, Schroder economic policy compatible with the two party ideas: on the one hand through tax breaks to stimulate investment and consumer demand, dynamic economy.The other hand, in the field of social security, and former advocate of personal responsibility at the same time, try to keep the original treatment, does not increase social security contributions in favour of eco-taxes to fill the gap and promote environmental protection. Now Germany as the third largest economy in the world today, the second-largest exporter, its per capita GDP of more than 27,000 euros.Germany agriculture production value less than 1%, share services near two-thirds, is a highly developed industrial structure to serve the community, its industrial machinery manufacturing, automotive, electronics and chemical industry led;Its national economy by relying heavily on exports, and export share of world total exports of nearly 10%, 70% about trade is concentrated in Europe and the United States, Japan and other developed countries, long-term surplus in balance of payments, inflation rate, unemployment rate at around 9%.Looking at the Germany of economic development after the war, at some point, despite the many problems, but judging from the overall economic and social development, was ranked the highest in the world, experience and lessons have left us a valuable asset. Reference [1] Braun, Hans-J. The German economy in the twentieth century. London : Routledge 1990 [2] Berghahn, V. Modern Germany: society, economy and politics in the twentieth century. Cambridge : Cambridge University Press 1982. 3] Brian,H . Seeking a role: the United Kingdom, 1951-1970 . Oxford : Clarendon 2009 [4] Overy, R; Ogilvie, S. Germany: a new social and economic history, Vol. 3, Since 1800. London : Arnold 2003 [5] Roger ,M. The British economy since 1945: engaging with the debate . Basingstoke : Macmillan 2000 [6] Robert,J;Bennett,G;Horst,Z. Local economic development in Britain and G ermany. London : Anglo-German Foundation 1990. [7] Tony ,J. Postwar: A History of Europe Since 1945 . London : Pimlico 2007 .